MNC’s in China

15 Nov

Adoption to the Chinese market
– You need your best people and the ones making the decisions on the ground
– Not only expats but build strong local management
– Spend time here to learn the dynamics

Let your head of China report to directly to the CEO
– China report into APJ or direct to your CEO?
– Shorten reporting lines improves responsiveness
– Get China on the your leadership team

Ask yourself:
– Are the local functions in China as strong as they are at home?
– Design growth strategies, develop a deeper customer understanding of customers, brands and retail local talent
– So build your local corporate functions!
– And ask yourself do you take a coordinated approach on China?
– Do you make a separate emerging market team or make it cross functional?
– Do you adapt your entire operating model to stress the importance of relationship and the role of government?
– Are you shifting investment dollars?

happy reading

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